Ayelet Fishbach Will Help You Get It Done

You know how to set goals. Or do you?

If you’ve been told that goals need to be specific, you might not have the whole story. 

In fact, goals that are too specific are actually less motivating than goals that have an element of abstraction to them. 

What other misconceptions might you have around goal-setting?

Psychologist and behavioral scientist Ayelet Fishbach is here to help you make sense of all of the science surrounding goal-setting.

In her book, Get It Done: Surprising Lessons from the Science of Motivation, she’ll introduce you to her innovative framework and help you learn the best (and worst!) ways to set goals that motivate you.

By doing the book in Pique, you’ll get to experience the first part of Get It Done with hands-on activities on goal-setting co-created directly with Ayelet. After shattering your misconceptions and mastering goal-setting, you can pre-order Get It Done to experience the rest of the book, which covers monitoring progress on goals, addressing other goals in tandem, and creating social support systems for your goals.

What can you expect?

Instead of just reading about the science behind motivation, in Pique, you’ll get to apply the science from the first part of her book directly to your own past and present goals. 

One way you’ll do that? Reconsider your goals to prioritize motivation. 

Our brains don’t like means, like paying for shipping. We much prefer the end goal, like receiving the package.

Despite that, a lot of us set means-based goals every day like “eat more fruits and veggies” or “save money to buy a plane ticket.” Because our brains generally try to avoid means, means-based goals are not inherently motivating. That’s why when we set those types of goals we’re more likely to break them. 

Ayelet and her collaborator Franklin Shaddy found people tend to bypass means, even when they’ll help them to accomplish a larger goal. In their experiment, they asked two groups to read two articles, with the goal of explaining their topics. One group was told the first article would help them understand the second article, but that they’d only be asked to explain the second. The other was told they’d need to read and explain both individually. 

The group that was told the first article was a “means” to understanding the second article spent less time reading it and trying to understand it. Why? Because it was a means to an end, rather than a goal itself!

In Pique, you’ll reflect on your means-based goals and flip them into more motivating goals that center your “why.” Instead of working towards “saving money for a plane ticket,” instead you’ll prioritize “experiencing another culture.”

Ready to Get It Done?

We set and work towards goals every day. Goals and goal-setting are a huge part of our lives. In Get It Done, Ayelet Fishbach will give you the strategies you need to motivate yourself and take your goal-setting one step further. And once you experience the first part of Get It Done in Pique, you can pre-order the book to get science-backed support on achieving the goals you set in the app.

Hop into the app to get started!

Academic and author Ayelet Fishbach

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